We invite you to explore the AEON Collection of stainless steel designer radiators.
AEON are international market leaders in the design and production of aesthetically-pleasing, ultra-reliable heating solutions. They take great pride in turning the humble radiator or towel rail into a thing of unexpected beauty and unrivalled performance. The striking collection has been created, crafted and hand-finished by experts, using only the finest quality stainless steel.
The founder of the radiator brand approached 301 to review its brand positioning, marketing and website to help increase sales in the UK and internationally to grow the business.
The stunning, stainless steel radiators were presented as ‘sculptural heating’ in carefully-crafted product literature, an easy-to-use website, a trade show video and enticing promotions.
Reviewing the brand
A brand review for the business owners revealed opportunities for developing the branding, streamlining the production of marketing literature and growing the business.
Designing and delivering
The superb craftsmanship of the products was highlighted in new product literature, direct-to-consumer ecommerce website and sales promotions.
A new outlook
The transitioning from a manufacturer/distributor to a wholesaler/retailer has been a step-change for the business.
The collection is now supplied to 34 countries.
Brands are aiming to identify the very essence of their appeal and translate that effectively to their customers and clients. We work with corporate brand managers or business directors in refining the selling proposition, establishing a clear strategy, creating highly professional and distinctive material to deliver effective results.
